| The BIG Objection | |
Answering The"BIG OBJECTION" | |
| Its difficult to find a bicycle dealer anywhere who will deny the need for STOP Flats2 Tire Liners.
Let's face it - no one likes to get a flat tire ... even bike dealers! We know there is a vast market.
Consumers are willing to spend big bucks to prevent flats. So What's The Problem? What possible sales objection could there be to low-cost, lightweight, effective protection from flat tires, There used to be three objections to STOP Flat Tire Liners. We have now eliminated the "Does It Really Work?" objection, leaving two: | |
| "We Don't Have Flat Tires Around Here" and "STOP Flats2 Will Ruin My Flat Tire Business!" | |
| Now, clearly, a dealer can't use both objections. We know parts of the country have more flats than others, but Everyone Has Flats! This leaves the BIG OBJECTION. We have five answers to the BIG OBJECTION that work every time:  The "Increased Sales" Answer The #1 reason consumers stop riding their bicycle is flats and/or the fear of flats, Walking your bike home, or getting greasy fixing a flat on the road (especially while friends are waiting) is certainly not the fun part of the cycling experience. Eliminate flats and you'll increase ridership which will result in increased sales of accessories, clothing ... and more expensive bicycles! STOP Flats increases Over-all Sales!  The 10%"AnswerThere will be close to 10,000,000 new bicycles sold in the U.S. this year, adding to the 110,000,000 already "in use". Our 2015 world-wide sales goal is 1,000,000 STOP Flats2 Tire Liners! Don't you want to get your share? Even allowing for good increases each year, we won't be able to sell STOP Flats2 to even 10% of all bike users in the U.S. before the year 3000! It Will Be A Long, Long Time Before STOP Flats2 Has A Serious Impact On Tube Sales!  The "Bird In The Hand" AnswerA consumer with a flat tire has several options: • Patch kit $ 1.39 Sale - $ .70 Profit • Over-the-counter tube sale $2.99 Sale - $1.50 Profit • Tube sold installed $5.99 Sale - $4.00 Profit • Tube and STOP Flats2 sold installed $15.00 Sale - $10.00 Profit • Pair of tubes and STOP Flats2 installed $30.00 Sale - $20.00 Profit Which Sale Would You Rather Have Today? STOP Flats2 Generates Larger Sales And More Profits Per Customer!  The "Lost Customer" Answer If one of your steady customers discovers STOP Flats2 in a competitive bike store, they will be so pleased with the dealer who solved their flat tire problems. They may go back. . From now on! STOP Flats2 Creates Happy, Satisfied Customers, Make Sure They Stay Yours!  The "Local Hero" Answer A professional bike dealer receives satisfaction from solving consumer problems. Flat tires have always been a significant problem and STOP Flats is an excellent solution. This is what selling is all about . . . meeting needs. Sell STOP Flats2 And Your Customers Will Brag About Their "Hero" To All Their Friends! (That's a GOOD Thing!) GOOD SELLING! |
