STOP Flats Merchandising Ideas Ideas we have found effective: If you sell Tire Liners / Tube Protectors (STOP FIats2), have a piece of the liner available and allow your customer to "torture test" it with a nail, etc. A good in-store display for semi-pneumatic tires and tubes is a mounted wheel with product installed,"tortured" with nails ice picks, etc. Many manufacturers of flat-free products offer attention- getting color posters for walls, and store windows. Most customers will ask, "How does it ride?" Offer them a "test-ride" on a new bicycle with flat-free products installed. Not only will they be test-riding a flat-free product, they will be test-riding a brand new bicycle! Many dealers have reported increased bicycle sales through this merchandising technique. Sell Installation Sell your flat-free products installed. Some flat-free products are difficult to install. Assure your customer best results with professional installation. Installation also provides you with another profit opportunity. Most dealers we have talked to charge $3-$5 per wheel for installation. Keep Up To Date The flat-free industry is relatively new. As a result, new advances in technology are happening every season. If you keep up to date with new developments and apply a professional approach, you will profit for years to come.